CEO only, not for circulation·FY27 planning·10 Oct 2026

FY27: the decisions that set the number

Doug's draft rolls FY27 forward flat: £2.51M revenue and £19k profit. Each card below covers one call: what it does to profit, what to budget, and the targets that come with it. Figures are £k against the draft unless marked. "Gross" means bookings before the ~4% partner fees.

FY27 revenue, gross £M: draft, realistic, target
Realistic if the calls below landSame, if Outbound IL doesn't recoverDraft and target
Draft FY27 profit
£19k
on £2.51M revenue
Break-even
£207k
revenue a month, against £209k forecast
Gap to £3M gross
£370k
GL revenue above the draft
Cash at December
£657k
~£180–230k deployable on bets

Where FY27 profit is decided

The range each decision can move FY27 profit, against the draft. Blue adds profit, red takes it away. The ranges overlap (Outbound and the Nico risk are the same book), so don't add them up.

Data table

The decisions

01

Spain and Tom C: the rise is agreed, so set the targets

His pay goes from £60k to £85k (plus car) in November. Spain has no target in the model. This sets one.

Agreed: set targets
Profit to date (Jun–Sep)
−£8.2k
Break-even revenue a month, from November
£15.2k
Revenue a month so far (Jul–Sep)
£7.8k
Spain revenue a month (£k): actual, Doug's forecast, proposed FY27 target, against break-even
ActualModel forecastProposed targetBreak-evenIf he becomes a Spanish employee
Cumulative profit on Spain since June (£k), on the proposed target
Data table and assumptions

Spain keeps 60p in the £1: 30% to the referring agent, ~10% to Tom (his actual rate; the model uses 12.5%). Cost from November: pay £7.4k + Spanish employment agency £1.2k + travel and events £0.5k = £9.1k a month, so break-even is £15.2k. If he becomes a Spanish employee, add ~£1.3k a month of employer social security (my estimate), so break-even is £17.3k (the shaded band). Before November: pay £5.45k, so break-even is £9.1k.

The call: FY27 target £201k (Q1 £13k a month, rising to £20.5k in Q4). Floor: break-even by Q2. The £308k in Doug's model (from Paul's doc) is the stretch. On this target Spain only pays back its start-up loss in December 2027, with the worst point about −£14k in March.

Targets for Tom

  • Revenue: £13k a month in Q1, £15.5k in Q2, £18k in Q3, £20.5k in Q4 (£201k)
  • Floor: at least £15.2k a month from Q2 (break-even)
  • About 40 agents producing each month by June. Today: 27 signed, 12 clients trading, about £380 per agent a month
  • Agents live on Callum once Meta approves (day 9 of 20)

Decide or fix

  • Spanish employment agency in November: yes or no? It's £1.2k a month plus about £1.3k of employer costs
  • Agent fee 30% → 25% for top agents: +£10k on £201k
  • Second hire only after 3 months at £25k a month or more
  • Book agent fees under Spain, not UK Inbound
Owner: Tom C (target), Paul (Spanish IBAN, agency) · Review: monthly, first gate end of March 2027
02

Wow Company + Xero feed

£25k programme (£13k upfront + £1k a month) plus £500 a month for a CT feed in Xero. Year-one cost £31k.

Decide after the 19 Oct meeting
Net profit (£k) by scenario, after the fee and the Xero feed
Year oneThree years
Data table

From the 2 Oct memo: mean revenue per client by Wow's bands, 30% to Wow netted against the £25k fee, and three-year revenue at 1.9× year one. Xero is £6k a year, counted in full against Wow. At median rather than mean revenue per client, the base case is about −£2k in year one.

Year-one break-even
£31k
Clients that takes (base mix)
~6
Hit to FY26 if it starts in November
~£5k

Targets

  • At least 25 introductions in 12 months, 15 or more from the 53 agencies over £1m
  • Month 3 gate: 8 introductions and 4 calls, or the year rolls over free
  • 3 trading by month 6, 8 by month 12
  • Xero feed: at least 20 clients connected (my proposal)

Before signing

  • Get the test introductions first (Mark's condition)
  • Pricing: anchor near Wise for these clients rather than at 0.18–0.28%?
  • Confirm we can offer collection accounts in the client's own name on day one
Owner: Mark, Paul, Marcus (deal), Tom R (onboarding) · Cash: £13k upfront
03

Outbound IL: Nico, Bridgeway, the successor

The biggest swing in FY27. The draft assumes £85k a month gross from January. Q4 is running at £65–75k.

Decide at the end-Oct review
FY27 profit against the draft, by Outbound revenue a month (gross)
Data table

Each £10k a month changes FY27 profit by about £53k (×12 months × 0.96 × 46% kept after Nico's 48.5% and 5.5% affiliates).

If Nico leaves (model)
−£233k
Successor head, loaded
£62k
Each point of Nico's commission
£9.8k

Targets

  • At least £85k a month gross from January, £100k by Q2
  • Bridgeway trading monthly again by Q1
  • Keep SAH AMBER/Driftwood: 61% of 2026 partner revenue

Decide

  • Successor: insurance (a cost) or a revenue role (needs ~£135k)?
  • Commission structure: when, if ever, to reopen it
Owner: Stevan, with Mark · Review: end of October
04

Saul: retention and referrals

Sara H and Tom R now run onboarding. Saul moves to keeping clients trading, with measurable numbers he can influence.

Direction agreed
Now (filled) against the FY27 target (marker)
Data table

CT database: client-to-client referral revenue £27k (2021) → £215k (2023) → £494k (2025). Lapsed means revenue in 2024–25 and no trade in 2026: 1,648 clients worth £409k in 2025. In 2025 only 5% of that group came back on their own. KSA: 81% of 2024 clients traded again in 2025.

Profit if all targets are hit
+£119k
Extra referral budget
£12k
Extra headcount
£0

KPIs for Saul

  • Client-referral revenue £494k → £590k (+£95k)
  • Lapsed clients reactivated 5% → 15%, about 250 clients (+£40k)
  • KSA year-on-year retention 81% → 85%
  • Activity: referral asks and lapsed contacts each month

For onboarding (Sara H, Tom R)

  • Days from signup to first trade: set a baseline in October
  • Share of signups that make a first trade
  • KSA rate test on lapsed clients: rates are the complaint
Owner: Saul · Budget: referral scheme £18k → £30k
05

Dubai: test before you hire

Market: Q3 home sales down 38% by number and 47% by value year on year. British buyers are still among the top two. Foreign buyers don't need an AED IBAN.

Not now: test first
FY27 profit by option (£k)
Data table

Salaried manager: £20–50k revenue (research estimate) at 70% kept after a 30% agent fee, against £60–90k loaded cost. The UAE hire (Mar–Jun 2026): pay £15.9k + recruitment £17.1k, against £644 of revenue from 3 trading clients; −£51k if the UAE visa, travel and laptop costs were his.

Gate before any hire

  • 15 funded property clients through a commission-only introducer
  • 2–3 escrow banks or developers confirm they'll accept our payments
  • Target developers' UK sales offices and expos, not agents

Separate workstream

  • AED collection for UAE residents and corporate set-up clients: Corpay, Nium, Hubpay (3–6 months)
  • Revisit mid-2027
Owner: Stevan (opening doors, no target) · Paul (AED provider)
06

Marketing: £145k with no targets

£98k of customer acquisition plus £47k for the marketing contractor in the draft. New UK corporate clients have dropped from 45 a year to 3 this year.

Set targets
New UK corporate first traders a year
Data table

Targets

  • 20 new UK corporate first traders in FY27: Wow 8, connectors 8, direct 4
  • Each spend line names the result it's paid for

Decide

  • Is Wow (£31k) this year's main new marketing bet?
  • What does the contractor own: pipeline or content?
Owner: Ingrid, Tom R · Review: quarterly
07

Tech: Ascent at £276k

£23k a month, 21% of overheads, flat with no roadmap tied to revenue. Each £1k a month is £12k a year.

Tie to the bets
Share of overheads
21%
Per £1k a month
£12k
R&D tax refund to plan on
£0

FY27 roadmap should serve

  • Partner portal: referrals and earnings live, which is what "most partnerable" means in practice
  • Xero feed, if it needs a build
  • Callum in production; Spain IBAN flows

Decide

  • Hold at £23k a month with named deliverables, or trim
  • Don't count on R&D refunds: the work is overseas
Owner: Stevan, Ascent lead
08

Corrections for Doug

Lines the draft gets wrong or leaves out. Fix these before the plan gets built on top.

Send this week
Owner: Doug · Due: FY26 v4 by 15 Oct

Targets in one place

What each owner signs up to for FY27. Monthly numbers are GL revenue unless marked gross.

Between now and London

This weekCorrections to Doug; confirm the Spanish agency with Paul; clear the Meta alert
Mon 19 OctMark and Paul meet Peter (Wow)
Fri 23 OctOne-page plan from each owner: target, cost, review date
End OctNico and Bridgeway review; successor decision
~12 NovDoug's FY27 v1: Floor, Plan, Stretch
W/c 23 NovLondon: commit to the targets on this page